Typeface
Primary Type
Futura PT
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Xx Yy Zz
Medium
Aa Bb Cc Dd Ee
123!?@#
Medium Oblique
Aa Bb Cc Dd Ee
123!?@#
demi
Aa Bb Cc Dd Ee
123!?@#
demi oblique
Aa Bb Cc Dd Ee
123!?@#
48PX
Between
Rows
Secondary Type
Futura PT Condensed
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Xx Yy Zz
Medium
Aa Bb Cc Dd Ee
123!?@#
Medium Oblique
Aa Bb Cc Dd Ee
123!?@#
Bold
Aa Bb Cc Dd Ee
123!?@#
Bold Italic
Aa Bb Cc Dd Ee
123!?@#
48PX
Between
Rows
Tertiary Type
Space Mono
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Xx Yy Zz
Regular
Aa Bb Cc Dd Ee
123!?@#
Italic
Aa Bb Cc Dd Ee
123!?@#
Bold
Aa Bb Cc Dd Ee
123!?@#
Bold Italic
Aa Bb Cc Dd Ee
123!?@#
48PX
Between
Rows
Quaternary Type
PP Editorial New
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Xx Yy Zz
Regular
Aa Bb Cc Dd Ee
123!?@#
Italic
Aa Bb Cc Dd Ee
123!?@#
Bold
Aa Bb Cc Dd Ee
123!?@#
Bold Italic
Aa Bb Cc Dd Ee
123!?@#
120PX
Between
Sections
Font Size
Strategy + Creativity
H1
Display
LARGE
120
px
MEDIUM
108
px
SMALL
96
px
X-SMALL
84
px
More Creativity
H1
Headline
LARGE
72
px
MEDIUM
60
px
SMALL
48
px
X-SMALL
40
px
Creativity
H2
Title
LG
52
px
MD
48
px
SM
44
px
XS
40
px
Creativity
H3
Title
LG
44
px
MD
40
px
SM
36
px
XS
36
px
Creativity
H4
Title
LG
36
px
MD
36
px
SM
28
px
XS
28
px
Creativity
H5
Title
LG
24
px
MD
24
px
SM
20
px
XS
14
px
Discover how to be creative
H6
Subtitle
LG
24
px
MD
24
px
SM
24
px
XS
24
px
Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something.
Paragraph
Small
LG
20
px
MD
20
px
SM
20
px
XS
20
px
Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something.
Paragraph
Medium
LG
16
px
MD
16
px
SM
16
px
XS
16
px
Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something.
Paragraph
Large
LG
12
px
MD
12
px
SM
12
px
XS
12
px
Read More
Label
Large
LG
20
px
MD
20
px
SM
20
px
XS
20
px
Read More
Label
Medium
LG
16
px
MD
16
px
SM
16
px
XS
16
px
Read More
Label
Small
LG
12
px
MD
12
px
SM
12
px
XS
12
px